We are now on week #4 of the #brandPTchallenge! Last week's topic was #shoulderpain & here is a snapshot of early last week and our participants:
This week, we're going to tackle a rather universal and less specific topic: #BackToSchoolWeek! This hashtag is averaging 15-30 new tweets every couple of minutes, so, it is certainly an active one - good for making connections.
This should be a nice, open topic since physical therapists can help students out with everything from posture, ergonomics, headaches, carpal tunnel syndrome, scoliosis, school athletics... the list is endless! Also, the reason I've decided to go with this topic is because of how widespread of a reach this can be.
Some of the best marketing tactics include the intention to go to the consumer rather than to draw the consumer to you.
Good luck! I hope you all enjoy this week's #brandPTchallenge!
Oh, yes! One last thing, Symplur has been kind enough to add #brandPT in their analytics! How cool is that!?