One of the biggest areas for a successful #brandPT generation is utilizing our compassion, our empathy, our sincerity, and the quality time we spend with our consumers as key brand identifiers. Being that we are technically part of a service industry, it is keenly important to develop best practices for customer service and customer experience. So very often, it is the service experience that develops brand equity and market value which necessary for closing the brand perception gap - the difference between what a firm identifies themselves to be versus what the market imagines that firm to be.
So! Without further ado, please enjoy this short post on my personal approach to Best Practice ABC's for Customer Service at my Physiospot Opinion Column!