Wednesday, June 4, 2014

Branding For Loyalty

When you think about brands that have been around forever, you should be thinking about things that incorporate elements of your habitual life. The magic that miraculously happens when a product and/or service becomes a lifestyle is something that many dream to accomplish but only few have mastered.

Let's examine a few notable long term market share brands and see what can be gleaned!

Service/Product Experience
1) Disney. I'd say I've blogged about Disney ad nauseum if I could. But, let's be honest, there can never be enough learning from what the Walt Disney Company has done and continues to do. Nevertheless, to keep this brief (and not into another "another" Disney post), let us recognize that Disney is both memories and dreams, the best of times and the best times to come, a childhood wonder and a hopeful future - in essence, Disney becomes an intimate part of us for which products can be taken home with us and the experiences reinforced when we receive their services through the most positive of emotional constructs.

2) Starbucks. It's a lifestyle. Want coffee? Find a Starbucks. Feeling thirsty? Starbucks. Need a morning snack? Starbucks... and, hmm, somehow I think that snack would be best accompanied by some coffee. Hey! Lucky me! Starbucks. Indeed, Starbucks has developed a brand which you can not only rely upon, you can take it home with you in the form of collectibles, hardware, and self-service products. And, even when you go out and buy their coffee beans to brew at home, you still stop by stores to purchase a cup for which the price would pay for 1/4 of a bag of their fresh roasted beans. Meh. It's worth it! Right? Starbucks has taken a lifestyle element and turned it into it's own culture. Now THAT is powerful branding.

3) Southwest Airlines. The only way to fly. So many traveling experiences have nothing but frustrations, delays, cancellations, and the worst of horror stories to tell. With Southwest, it's service all the way. Southwest has the fewest proportion of complaints in the industry, and, is renown for it's good customer service. Perhaps what is most powerful is that Southwest consider's their employees their first customer. Wow, huh? Indeed, their organization culture prescribes that a happy workforce will deliver the best of service. This will naturally satisfy the shareholders, and of course, customers on all sides. What is more, traveling is expensive and Southwest isn't exactly cheap! Nevertheless, this company makes you smile as you walk up to them; smile as you spend your money on them; smile as you walk away now leaving poorer; and, thinking all the while about how you'll smile the next time you see their brand... waiting there, just for you... for them to deliver your next smile. That is truly service excellence.


Let us also examine some of the "chronic" services we depend on at large.

Interventive/Preventive Service Lines
1. Dentists. I made mention to the dentistry practice model in my post "Future Thoughts For Private Practice Physical Therapy." The reason I credit this so well is that from the pre-school age until our twilight years, "everyone" knows that we need to take care of our teeth. Some classrooms in school even have had a designated time for brushing teeth after snacks and lunch. Also, dentistry has become a primary care for teeth, serving the entire family structure. Word of mouth is severely powerful in this regard and spreads like wildfire in social circles.

2. Car Mechanics. While not exactly holding the best of reputations, mechanics are quickly cleaning up their name thanks to social media. Perhaps the most notable tool has been Yelp. It used to be that unscrupulous mechanics were able to hide behind their garage door and under their car racks. Now, hah! There is no place to hide. Moreover, as it reflects on most urban life in North America - transportation is a "need." We need automobiles to keep our lives, our economy, and our society moving. No car. No job. No life. Mechanics service a continued need. This continuation is a powerful brand construct, even if it isn't necessarily welcome.. but hey, it certainly works as a business model.

3. Hair Stylists. It is popularly acknowledged that hair stylists are the everyday counselor of their patrons. Hair stylists make us (the "royal us") feel better about ourselves. They make us confident, ready for the world, stronger, more energetic - a present force to be reckoned with. They also become our close friends. We see them with regularity. They can assist us in maintaining a beautiful self, or, transforming into a new emboldened personality, and even with important life decisions. They are also the only people that can do all those positive things to our persona, simply by styling our hair. That exclusivity is unique - so special, in fact, that even when the times are tough, we still find ways to go out and see them. Can we say VALUE?


Finally, let's quickly take a look at an example of a brand which develops it's own lifestyle integration. In our day and age, the most prominent forces of these are that of technologies - and - such is the brand we're about to discuss.

Product-Lifestyle-Integration: Apple vs. Evveeerything else. This dichotomy is truly impressive. You cannot love both sides of the coin; you can only serve one of these masters. Most Apple users only use Apple products. Their phone, computer, laptop, tablet, power sources, and technological accessories are ALL Apple. Additionally, owning Apple isn't just a essence of having a type of property. It's a statement of existence. One does not simply own Apple products; one is actively being an Apple user. The most strategic thing about Apple products: they only speak Apple. There is no other brand that is easily compatible. Therefore, once you get used to an Apple product, it is difficult to change this habit and switch to another platform. It has become integrated into the very way you engage, interpret, process, perceive, ane expect technology as a whole - and henceforth, life. You are loyal to this brand, and thus, generally see the world through this lense:



Some Closing Thoughts
Branding for long term market share - aka - brand loyalty, is one of the holy grails of the marketing world. Do this, and you have made a lifetime customer. What is required? Well, the brand must develop habits, turn dependence into joyful reliance, spread goodwill, drive an exclusivity for the product/service/experience, and send every customer home with a smile - better yet, a smile whenever the customer even thinks of the brand itself.

So then, a challenge to my PT folks: How is this to be done for physical therapy practice? I think the best venue would be through primary care and/or family practice (which of course, separates the outpatient from the inpatient practice patterns). To this, I have a few guests post for you to consider - AND - I would absolutely relish your thoughts on how we can transform our current profession into one which can boast of brand loyalty.

A Case For The Primary Care Physiotherapist.

And, a two part post which delves into the evidence behind having a primary care PT:



Talk soon!

90 comments:

  1. The best way to get promoted is to maintain professional company profile which reflects your thoughts. I just wish we can do the same jobs is required.

    ReplyDelete
  2. Always be yourself, focus on the topic on hand and deliver the best you can. Cheap Thesis Writing Service

    ReplyDelete
  3. may begin to develop better study habits and better attitudes towards the process of learning. This kind of experience is invaluable for developing both the i.q. and the e.q. of students. 360DigiTMG data science training in hyderabad

    ReplyDelete
  4. In addition, it should be stated how urgent the work is, so as to have it delivered within any deadline beyond the normal terms. Essay Writing Service

    ReplyDelete
  5. "Very good article with very useful information. Visit our websitedata science training in Hyderabad
    "

    ReplyDelete
  6. Excellent post and wonderful blog, Very good writing a university college and collecting information on this topic .I really like this type of interesting articles keep it up. data science training

    ReplyDelete
  7. I've read this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I want to read more things about it!
    data science training in Hyderabad

    ReplyDelete
  8. As always your articles do inspire me. Every single detail you have posted was great.
    data science in malaysia

    ReplyDelete
  9. This post is very simple to read and appreciate without leaving any details out. Great work!
    data scientist course in noida

    ReplyDelete
  10. This post is very simple to read and appreciate without leaving any details out. Great work!
    data scientist course in malaysia

    ReplyDelete
  11. You totally coordinate our desire and the assortment of our data.
    data science in malaysia

    ReplyDelete
  12. This is my first time visit here. From the tremendous measures of comments on your articles.I deduce I am not only one having all the fulfillment legitimately here!
    data science course in noida

    ReplyDelete
  13. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    data science courses in hyderabad

    ReplyDelete

  14. I see the greatest content on your blog and I extremely love reading them.

    Data Science Training in Hyderabad

    ReplyDelete
  15. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science course bangalore

    ReplyDelete
  16. Really wonderful blog completely enjoyed reading and learning to gain the vast knowledge. Eventually, this blog helps in developing certain skills which in turn helpful in implementing those skills. Thanking the blogger for delivering such a beautiful content and keep posting the contents in upcoming days.

    data science training institute in bangalore

    ReplyDelete
  17. Great post i must say and thanks for the information. Education is definitely a sticky subject. However, is still among the leading topics of our time. I appreciate your post and look forward to more.
    Data Science Course in Bangalore

    ReplyDelete
  18. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science in bangalore

    ReplyDelete
  19. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science in bangalore

    ReplyDelete
  20. I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoy every little bit of it and I have you bookmarked to check out new stuff you post.

    business analytics course

    ReplyDelete
  21. Excellent post.I want to thank you for this informative read, I really appreciate sharing this great post.Keep up your work
    data scientist training in hyderabad

    ReplyDelete
  22. I am a new user of this site, so here I saw several articles and posts published on this site, I am more interested in some of them, hope you will provide more information on these topics in your next articles.
    data analytics training in bangalore

    ReplyDelete
  23. It's really nice and meaningful. it's a really cool blog.you have really helped lots of people who visit blogs and provide them useful information.
    digital marketing courses in hyderabad with placement

    ReplyDelete
  24. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    data science training in chennai

    ReplyDelete
  25. Very nice article, I enjoyed reading your post, very nice share, I want to tweet this to my followers. Thanks!.
    data scientist training and placement

    ReplyDelete
  26. I have read your excellent post. This is a great job. I have enjoyed reading your post first time. I want to say thanks for this post. Thank you...
    digital marketing courses in hyderabad with placement

    ReplyDelete
  27. Thanks for posting the best information and the blog is very important.artificial intelligence course in hyderabad

    ReplyDelete
  28. I feel very grateful that I read this. It is very helpful and very informative and I really learned a lot from it.
    best data science institute in hyderabad

    ReplyDelete
  29. Thanks for posting the best information and the blog is very important.data science institutes in hyderabad

    ReplyDelete
  30. The web site is lovingly serviced and saved as much as date. So it should be, thanks for sharing this with us.
    data scientist training in hyderabad

    ReplyDelete
  31. I have read your excellent post. This is a great job. I have enjoyed reading your post first time. I want to say thanks for this post. Thank you...

    Data Science Training in Hyderabad

    ReplyDelete
  32. I was actually browsing the internet for certain information, accidentally came across your blog found it to be very impressive. I am elated to go with the information you have provided on this blog, eventually, it helps the readers whoever goes through this blog. Hoping you continue the spirit to inspire the readers and amaze them with your fabulous content.

    Data Science Course in Faridabad

    ReplyDelete
  33. Thank you for excellent article.You made an article that is interesting.
    ai courses in aurangabad

    ReplyDelete
  34. This comment has been removed by the author.

    ReplyDelete
  35. I am glad to discover this page. I have to thank you for the time I spent on this especially great reading !! I really liked each part and also bookmarked you for new information on your site.
    Data Science Course Syllabus

    ReplyDelete
  36. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    aws training in hyderabad

    ReplyDelete
  37. I am a new user of this site, so here I saw several articles and posts published on this site, I am more interested in some of them, will provide more information on these topics in future articles.
    data science course in london

    ReplyDelete
  38. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors.
    iot course in bangalore

    ReplyDelete
  39. Thanks for bringing such an innovative content which truly attracts the readers towards you. Certainly, your blog competes with your co-bloggers to come up with the newly updated info. Finally, kudos to your efforts.

    Data Science Course in Varanasi

    ReplyDelete
  40. I am glad to discover this page. I have to thank you for the time I spent on this especially great reading !! I really liked each part and also bookmarked you for new information on your site.
    Data Science Course in Delhi

    ReplyDelete
  41. Thanks for posting the best information and the blog is very good.data science course in Lucknow

    ReplyDelete
  42. I am glad to discover this page. I have to thank you for the time I spent on this especially great reading !! I really liked each part and also bookmarked you for new information on your site.
    Data Science Course in Noida

    ReplyDelete
  43. I am glad to discover this page. I have to thank you for the time I spent on this especially great reading !! I really liked each part and also bookmarked you for new information on your site.
    Data Scientist Course in Delhi

    ReplyDelete
  44. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    data science training in noida

    ReplyDelete
  45. Extremely overall quite fascinating post. I was searching for this sort of data and delighted in perusing this one. Continue posting. A debt of gratitude is in order for sharing. cloud computing course in nagpur

    ReplyDelete
  46. Awesome blog. I enjoyed reading your articles. This is truly a great read for me. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work!cloud computing course in noida

    ReplyDelete
  47. Awesome article. it is so good camera. Nice post. I'm impressed! Extremely useful information. Thank you and keep up the good work. whatsapp mod

    ReplyDelete
  48. Extremely overall quite fascinating post. I was searching for this sort of data and delighted in perusing this one. Continue posting. A debt of gratitude is in order for sharing. iot course in lucknow

    ReplyDelete

  49. They are produced by high level developers who will stand out for the creation of their polo dress. You will find Ron Lauren polo shirts in an exclusive range which includes private lessons for men and women.data science institute in jaipur

    ReplyDelete
  50. Fantastic article I ought to say and thanks to the info. Instruction is absolutely a sticky topic. But remains one of the top issues of the time. I love your article and look forward to more.
    Data Science Course in Bangalore

    ReplyDelete
  51. i am glad to discover this page : i have to thank you for the time i spent on this especially great reading !! i really liked each part and also bookmarked you for new information on your site.
    data analytics course in patna

    ReplyDelete
  52. Truly, this article is really one of the very best in the history of articles. I am a antique ’Article’ collector and I sometimes read some new articles if I find them interesting. And I found this one pretty fascinating and it should go into my collection. Very good work!
    ai course in hyderabad

    ReplyDelete
  53. Really very nice article. Interesting and knowledgeable stuff. I enjoyed while reading this article. Thanks for sharing with us.
    Data Science Training

    ReplyDelete
  54. I don t have the time at the moment to fully read your site but I have bookmarked it and also add your RSS feeds. I will be back in a day or two. thanks for a great site. artificial intelligence training in delhi

    ReplyDelete
  55. I just found this blog and have high hopes for it to continue. Keep up the great work, its hard to find good ones. I have added to my favorites. Thank You.
    data science training in hyderabad

    ReplyDelete
  56. Nice to be seeing your site once again, it's been weeks for me. This article which ive been waited for so long. I need this guide to complete my mission inside the school, and it's same issue together along with your essay. Thanks, pleasant share.
    Data Science training in Bangalore

    ReplyDelete
  57. Very wonderful informative article. I appreciated looking at your article. Very wonderful reveal. I would like to twit this on my followers. Many thanks! .
    Data Analytics training in Bangalore

    ReplyDelete
  58. Amazingly by and large very interesting post. I was looking for such an information and thoroughly enjoyed examining this one. Keep posting. An obligation of appreciation is all together for sharing.data science colleges in bangalore

    ReplyDelete
  59. Nice blog. Found this while searching through ai course in delhi

    ReplyDelete
  60. Hey there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Thank you!| cyber security course in delhi

    ReplyDelete
  61. Extremely overall quite fascinating post. I was searching for this sort of data and delighted in perusing this one. Continue posting. A debt of gratitude is in order for sharing.business analytics course in warangal

    ReplyDelete
  62. Amazingly by and large very interesting post. I was looking for such an information and thoroughly enjoyed examining this one. Keep posting. An obligation of appreciation is all together for sharing.data analytics course in gwalior

    ReplyDelete
  63. My name is Monica Jacob, I write blogs for Dissertation Writing Services, and I also want to host a blog tour for Mallory McCartney's Black Dawn. How can I do that?

    ReplyDelete
  64. Amazingly by and large very interesting post. I was looking for such an information and thoroughly enjoyed examining this one. Keep posting. An obligation of appreciation is all together for sharing.data science training in kolhapur

    ReplyDelete
  65. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
    data science training in faridabad

    ReplyDelete
  66. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
    data science training in trivandrum

    ReplyDelete
  67. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
    data scientist course in trivandrum

    ReplyDelete
  68. I am a new user of this site, so here I saw several articles and posts published on this site, I am more interested in some of them, will provide more information on these topics in future articles.
    data science course in london

    ReplyDelete
  69. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
    data analytics course in varanasi

    ReplyDelete
  70. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
    business analytics course in varanasi

    ReplyDelete
  71. I can set up my new idea from this post. It gives in depth information. Thanks for this valuable information for all,..
    data science institutes in hyderabad

    ReplyDelete
  72. I am truly getting a charge out of perusing your elegantly composed articles. It would seem that you burn through a ton of energy and time on your blog. I have bookmarked it and I am anticipating perusing new articles. Keep doing awesome.data analytics course in ghaziabad

    ReplyDelete
  73. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
    data science course in varanasi

    ReplyDelete
  74. Very informative message! There is so much information here that can help any business start a successful social media campaign!
    data science training in london

    ReplyDelete
  75. Truly overall quite fascinating post. I was searching for this sort of data and delighted in perusing this one. Continue posting. Much obliged for sharing.data science course in bhopal

    ReplyDelete
  76. Nice blog and informative content. Keep up this awesome work in your further blogs. Thank you. If you want to become a data scientist, then follow the below link.
    Data Science Course Training in Hyderabad

    ReplyDelete
  77. Thanks for posting the best information and the blog is very good.data science training in rajkot

    ReplyDelete
  78. Thanks for posting the best information and the blog is very good.

    ReplyDelete
  79. Thanks for posting the best information and the blog is very good.data science course in ranchi

    ReplyDelete
  80. Thanks for posting the best information and the blog is very good.data science course in udaipur

    ReplyDelete
  81. I want to leave a little comment to support and wish you the best of luck.we wish you the best of luck in all your blogging enedevors
    business analytics course in faridabad

    ReplyDelete
  82. I like viewing web sites which comprehend the price of delivering the excellent useful resource free of charge. I truly adored reading your posting. Thank you!
    cyber security training malaysia

    ReplyDelete
  83. Really Nice Information It's Very Helpful All courses Checkout Here.
    artificial intelligence courses aurangabad

    ReplyDelete
  84. I visited various websites but the audio feature for audio songs current at this site is really wonderful.|business analytics course in jodhpur

    ReplyDelete
  85. Enroll in the Data Science course near me to learn the handling of huge amounts of data by analyzing it with the help of analytical tools. This field offers ample job profiles to work as a Data Architect, Data Administrator, Data Analyst, Business Analyst, Data Manager, and BI Manager. Step into an exciting career in the field of Data Science and achieve great heights by acquiring the right knowledge and skills to formulate solutions to business problems.

    Data Science Training in Jodhpur

    ReplyDelete
  86. This article will present a closer look at data science courses that give you a comprehensive look at the field. So let's get started.
    data science course in borivali

    ReplyDelete
  87. However you can be guaranteed about the genuineness of the toy cart from the Lahore yet now and again there are stores that arrangement with copy items. So you should really take a look at the genuineness of the toys.

    ReplyDelete